Privacy Policy

Last Updated: February 12, 2026

1. Introduction

Apparent Group Limited ("we," "us," or "our") operates the Decor AI mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.

We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users in the European Union (EU) and European Economic Area (EEA).

2. Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your device ("Personal Data").

2.1 Information You Provide to Us

  • Account Information: When you register, we collect your email address, name, and profile image.
  • User Content: We collect the photos of rooms you upload, the text prompts you enter, and the design preferences you select (e.g., style, room type) to generate AI designs.
  • Customer Support: Information you provide when contacting us for support.

2.2 Information Collected Automatically

  • Device Information: We collect information about the device you use to access the App, including the hardware model, operating system and version, unique device identifiers (e.g., Device ID), and mobile network information.
  • Usage Data: We collect information about your interactions with the App, such as the features you use, the designs you generate, and the time and duration of your sessions.

2.3 Information from Third Parties

  • Payment Processors: We do not store your financial information. Subscription payments are processed by third-party services (e.g., Apple App Store, Google Play Store), and we receive only transaction confirmation and subscription status via our subscription management partner (Adapty).

3. How We Use Your Information

We use your Personal Data for the following purposes:

  • Service Provision: To provide, operate, and maintain the App, including generating AI interior designs based on your uploads and prompts.
  • Account Management: To manage your registration and user profile.
  • Improvement: To improve, personalize, and expand our App's functionality and user experience.
  • Communication: To contact you with updates, security alerts, and support messages.
  • Compliance: To comply with applicable legal obligations and enforce our Terms of Service.

4. Legal Basis for Processing (GDPR)

For users in the EU/EEA, we rely on the following legal bases to process your Personal Data:

  • Contract: Processing is necessary to perform our contract with you (providing the App's services).
  • Legitimate Interests: Processing is necessary for our legitimate interests (improving the App, security, fraud prevention), provided these interests are not overridden by your rights.
  • Consent: We may ask for your consent for specific uses (e.g., marketing). You can withdraw consent at any time.
  • Legal Obligation: Processing is necessary to comply with the law.

5. Disclosure of Your Information

We may share your information with:

  • Service Providers: We engage third-party companies to perform services on our behalf, including:
    • Google Firebase: For backend infrastructure, authentication, database, and storage.
    • OpenRouter: For AI image processing and generation.
    • Adapty: For subscription and payment management.
  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

6. Data Storage and Transfer

Your information is stored and processed on servers that may be located outside of your country of residence, including in the United States and Hong Kong.

International Transfers: If you are located in the EU/EEA, please note that your information may be transferred to countries that do not have the same data protection laws as your jurisdiction. We take appropriate measures to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable laws, including the use of Standard Contractual Clauses (SCCs) where applicable.

7. Data Retention

We retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy.

  • Account Data: Retained as long as your account is active.
  • User Content: Uploaded images and generated designs are stored to provide your history and favorites. You may delete specific designs or your entire account to remove this data.
  • Legal: We may retain certain data to comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Data Protection Rights (GDPR)

If you are a resident of the EU/EEA, you have the following rights:

  • Right to Access: You have the right to request copies of your Personal Data.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate.
  • Right to Erasure: You have the right to request that we erase your Personal Data (the "right to be forgotten").
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your Personal Data.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you.
  • Right to Object: You have the right to object to our processing of your Personal Data.

To exercise these rights, please contact us at [email protected].

9. Security of Your Data

We use administrative, technical, and physical security measures to help protect your Personal Data. These measures include encryption, access controls, and secure infrastructure (Firebase). However, please be aware that no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

10. Children's Privacy

Our App is not intended for use by children under the age of 13 (or 16 in the EU). We do not knowingly collect personally identifiable information from children. If you become aware that a child has provided us with Personal Data, please contact us.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • Entity: Apparent Group Limited
  • Address: FLAT/RM 05-06, 18/F, HOLLYWOOD PLAZA, 610 NATHAN ROAD, KL, Hong Kong
  • Email: [email protected]